Corporate Image

What is the difference between corporate image and corporate reputation?What is the difference between corporate image and corporate reputation?
12
Feb / 18
by Ivana Zecevic
5 0

Both the corporate image and corporate reputation reflect how the public perceives a corporation. But even though they are closely related terms, they are not interchangeable. Especially for corporate and marketing communication professionals, it is imperative to understand how a company’s image and reputation are built, and how these two concepts

read more