Corporate Brand Endorsement

When is a master brand strategy a desirable approach?When is a master brand strategy a desirable approach?
14
Mar / 18
by Ivana Zecevic
2 0

Brand architecture refers to the way a business links its corporate brand to its product and/or service brands. Having a clearly organized brand architecture helps the public understand what a company offers and how they can engage with the brand. Companies with multiple business units or product lines mainly use one

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