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Explore insights about digital marketing, social media and branding.

How to optimize your website pages to generate more leadsHow to optimize your website pages to generate more leads
14
Jul / 18
by Ivana Zecevic
2 0

In addition to the homepage, the basic pages a lead generating website should have are: A blog page A service page An about page A contact page And a landing page. Each of these pages plays an important role in the lead conversion funnel and therefore, needs to be optimized

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Shopping on Instagram is now possible in 9 countriesShopping on Instagram is now possible in 9 countries
15
Apr / 18
by Ivana Zecevic
2 0

After proven successful in the United States, Instagram has made its latest Shopping feature available in eight more countries: Australia Brazil Canada France Germany Italy Spain United Kingdom The new Shopping feature allows approved brands to tag their products directly in their pictures. When users click on the tagged item, a detailed

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When is a master brand strategy a desirable approach?When is a master brand strategy a desirable approach?
14
Mar / 18
by Ivana Zecevic
2 0

Brand architecture refers to the way a business links its corporate brand to its product and/or service brands. Having a clearly organized brand architecture helps the public understand what a company offers and how they can engage with the brand. Companies with multiple business units or product lines mainly use one

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What is the difference between corporate image and corporate reputation?What is the difference between corporate image and corporate reputation?
12
Feb / 18
by Ivana Zecevic
5 0

Both the corporate image and corporate reputation reflect how the public perceives a corporation. But even though they are closely related terms, they are not interchangeable. Especially for corporate and marketing communication professionals, it is imperative to understand how a company’s image and reputation are built, and how these two concepts

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How to prevent corporate crises through media monitoringHow to prevent corporate crises through media monitoring
13
Jan / 18
by Ivana Zecevic
2 0

The best approach to crises is prevent them from happening at all. That is easier said than done, of course, since predicting the future is not part of most people’s skill set. However, there are still ways for companies to recognize early warning signs of trouble, which can help them

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