success is led by the power of communication.


 If you cannot get your brilliant ideas across, your ideas won’t get you anywhere.

Lee Iacocca

public relations

People do not buy goods and services, they buy relations, stories and magic.

Seth Godin


When you brand yourself properly, competition becomes irrelevant.

Dan Schawbel

This is why communication matters.


Ivana Zecevic, MSc

Corporate & Marketing Communication Student

Hello! I am the face behind all the words you read on here. As you can guess from the URL, my name is Ivana Zecevic and I am a Corporate and Marketing Communication student by day. My passion for content creation started in High School when I wrote my own fiction books in Microsoft Word, and it eventually shaped my career path.

In 2016, I started volunteering as a social media manager for an animal welfare project and as a communications officer at an NGO. These jobs made me realize how important words are, and how they – used the right way – can create change. Greatly inspired, I decided to make a shift in my career path and signed up for a Master in Corporate and Marketing Communication.

To enhance my own knowledge about the various aspects of corporate and marketing communication and share what I have learned so far, I decided to start a corporate and marketing communications blog. On the blog, I post articles related to branding, marketing, public affairs, internal/external communication, reputation management and stakeholder management.


  1. Digital Marketing
  2. Content Marketing
  3. Social Media Management
  4. Website Development
  5. Research
  6. Presentations
  7. Infographics


Creating unique and personal strategies for each company that I am involved in is one of my favorite parts of working in the field of marketing communication.


Successful communication involves matching the right words with the right platform and audience. I enjoy giving a message a voice that the audience listens to.


My goal is not only to capture the audience’s attention, but also to maintain their interest in order to create long-term engagement from the public and other stakeholders.

to effectively communicate we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.

tony robbins

the blog