Hello! I am the face behind all the words you read on here. As you can guess from the URL, my name is Ivana Zecevic and I am a Corporate and Marketing Communication student by day. My passion for content creation started in High School when I wrote my own fiction books in Microsoft Word, and it eventually shaped my career path.
In 2016, I started volunteering as a social media manager for an animal welfare project and as a communications officer at an NGO. These jobs made me realize how important words are, and how they – used the right way – can create change. Greatly inspired, I decided to make a shift in my career path and signed up for a Master in Corporate and Marketing Communication.
To enhance my own knowledge about the various aspects of corporate and marketing communication and share what I have learned so far, I decided to start a corporate and marketing communications blog. On the blog, I post articles related to branding, marketing, public affairs, internal/external communication, reputation management and stakeholder management.